SOCIAL MEDIA- It is a way to interact socially using web based and mobile technology. Regular media is one way street and social media is two way street through which you can communicate.
Journalism is bound to change in the coming years, and it becomes very imperative for all of us journalist to become part of the social media revolution and leverage its power. Today’s audiences expect to be able to choose what they read, and most believe they should be able to contribute content and opinions, too. So be a ‘social journalist’
Some facts about social media
1. 96% of the world population is on facebook
2. The number of years each of these media took to reach 50 million users: Radio - 38 years; TV - 13 years; Internet - five years; iPod - three years; and Facebook - less than two years. 3. Court notices and summons sent through Facebook are legal and binding in Australia
How different from regular media. (Print, Radio, TV)
1) Interactive- You can reach and connect the global audience
2) Its exclusive to everyone, not owned by one but all
3) Needs no special skill to use and be a part of
4) It is faster
5) Can be changed altered and edited and that’s how the interaction progresses
6) Social media not being used by people who create content, but mostly by people who want to generate conversations and create a rage.
Blogging
Blogging is an informal approach to content creation that has evolved in response to Web users' need for a simple publishing tool giving maximum engagement with readers
- Be interesting.
- Be conversational: raise questions, invite contributions, discuss what’s happening on other blogs, leave some loose ends, and respond to comments made by readers.
- Link to external sites with relevant information
- Monitor other bloggers in the same space and attempt to build reciprocal links with them.
- Tag posts so that they are easy for search engines to find.
- Inject some personality into their posts and include observation and anecdote.
- Make use of multimedia whenever possible and think about a post’s layout.
- Credit the original source of all content embedded in posts.
How to use twitter/facebook
Effective use
1) Establish yourself as an expert on the information, get credibility-(a-with the people in your beat, b- the ministers, MPs, say what does the constitution say on a particular subject like election of speaker, or budget, give figures and facts)
2) Be Active- Constantly involved in a dialogue you feel for or wish to bring a change in, this will force people to acknowledge you. (an issue you feel for in parliament some province that needs attention, give your suggestions, do not leave an issue, like the budget-compare your budget with immediate neighbors or if you want to be critical of the budget, ask question to your fellow reporters and ministers)
3) Ask and open for feedback- The more the better
4) Track other trends (a good beat reporter gets to know as many people as possible on his or her beat, both experts and people with something to say)
5) Tweeting or facebooking events, articles, others articles- Use it during live events
6) Be interesting and creative and not repetitive (Like suppose a speaker gets elected then you could send a tweet on him and have a link to the pajhwok website that says read about his background, create a hashtag around the parliamentary elections-start your own trend )
7) Directly interact with leaders, activists and ordinary citizens.(The minster will acknowledge you if not your input, shashi tharoor example and Jairam Ramesh example)
8) Find and search for people who have shared interests
9) Besides all these, mainstream media can use the internet as a more a dynamic resource than a static resource (simple website) using social media to popularise news and opinions that they are generating.
Examples
Social Media tools such as Facebook and Twitter have been very useful in news dissemination where freedom of expression has been much curbed, particularly in countries such as Iran and Egypt of late. In that sense they have served as an alternate media. Even in India, issues related to the collusion of media players and government - leaked as the "Radiagate" issue - was highlighted because of the efforts of the social media more than the mainstream outlets.
Citizen journalism - Highlighting events and occurences that can catch the eye of otherwise clueless media resources on various subjects; that is very much part and parcel of social media. Facebook, with its "pages" and "groups" sections have also fuelled intense discussion on various issues of public import and is thus a new media component.
Recommendations before you try your hands with Social Media
1) Know your subject-Think before you post- be careful of what you post, be aware of what your organization’s stand is on that subject. It should not conflict with the organization’s stand. Do not embarrass your company.
2) Attribution- Must give a link to the headline or the message you are posting. The readers want to know where you got the information from.
3) Is it a hoax? Always check your facts and re-confirm the report before posting it.
4) Avoid raising questions about your freedom from bias-Your Facebook profile, Twitter stream or personal blog give clues to your political and other affiliations and you should take care about what you reveal. A determined critic can soon build up a picture of your preferences by analysing your links, those that you follow, your 'friends', blogroll and endless other indicators. We all leave an 'online footprint' whenever we use the Web and you need to think about whether your footprint might create perceptions of a bias toward or against a particular group.
Think about the groups that you join -- it may be safest not to join a group or to follow participants on just one side of a debate
Think about using 'badges' expressing solidarity with some cause
Think about whether it would be best to leave your political affiliation out of your Facebook profile
Think about whether you link only or mainly to voices on one side of a debate
5) If you use social networks for both professional and private activity then use separate accounts